Friday 5 October 2012

The e-florist- Serving you with the best fresh flowers


Increase local floral presence - Going online does not mean cutting off from the physical world. In fact, you can advertise the online flower shop with much gusto in your neighbourhood and increase customer base in your area. This can be done by putting up posters in the local market, flyers in the newspaper, sponsoring a section in the local weekly, taking part in community events like fairs and festivals. This is one way of ensuring that there is a base of customers who will remain loyal to you.

Competition section - Run a contest on your website. This could be a simple photography contest where the contestant with the most popular photograph wins or a quiz to identify some of the more exotic flowers. Whatever be the idea, the prize could be in the form of a coupon from the online roses store
Stay in touch – Just because your customers are invisible does not mean that you cannot give them personal attention. Have a customer feedback form where the customer can fill up their personal details like birth date, date of anniversary, email and telephone number. You could send flowers to them a gentle reminder before the event (this will ensure that flowers are delivered on birthdays and anniversaries even if the forgetful spouse does not remember). You could also send them flyers notifying them of the special offers going on in the store.
Online store can be in addition to the physical outlet. It will only ensure larger reach and increased business

4 comments:

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